Friday video: there’s nothing wrong with being a good little consumer
Commercials usually don’t grab my attention when I’m watching TV, but this ad by Discover Card stopped me the other night.
“We’re a nation of Consumers,” the voice matter-of-factly announces, “and there’s nothing wrong with that.” “After all, there’s a lot of cool stuff out there.” The commercial then goes on to assert that the “material world can be made brighter” if you would only use Discover, which will somehow keep you from spending too much — never mind the fact you’re still spending money you don’t have — while still allowing you to accumulate more things and thereby, according to the announcer, improving your “quality of life.”
There a whole host of things wrong with this line of thinking, but as I read this article yesterday plainly demonstrating that our next president, whoever he may be, will continue to push and reinforce our collective “credit card mentality,” I can’t help but wonder our deep this ethos runs.
Both John McCain and Barack Obama have stated that a drawdown in Iraq will in effect save the country money, but both fail bring up the sobering fact that the $700-$800 billion spent since 2001 on the wars in Iraq and Afghanistan haven’t really been spent if you use the most narrow definition of the word. No, that money has been charged to our national credit card so to speak. The drawdowns heralded by most everyone these days, while very good on a certain level, won’t really be saving the country money, only debt. In the words of Maya MacGuineas, president of the Committee for a Responsible Federal Budget, “We’ll be borrowing less, but we’ll still be borrowing.”
Further, I wonder how all of this connects — and even dictates — our theology. One of the books on my queue is Steve Hughes’ Oh Shit! It’s Jesus, which just from my skimming seems to speak to the endless “Jesus junk” that abounds in the Christian subculture.
One of the new theological trends as of late is the “prosperity gospel,” which basically posits that if you work hard enough and if you get the formula right, you will be blessed with material things as sign of God’s blessing. I don’t seem to remember Jesus ever being a proponent of such things, but it seems that Max Weber was onto something when he linked the this sort of ethic to the spirit of capitalism.
Right now I’m reading Tom Sine’s The New Conspirators (extended review to come soon). In the third part of the book he talks about the challenges the church and other faith communities will face in the future as the global economy continues to change. At one point, as he is discussing the dynamics of the accumulation of wealth and consumption he states, “Our new imperial global economy has persuaded not only the super-wealthy and the merely rich, but many in the middle class as well to increasingly derive our source of identity, self-esteem, and even our life purpose from our success in the marketplace of more.” (Emphasis mine)
This fits neatly into the gospel of prosperity. If God rewards hard work and rugged-individualism with the accumulation of things and wealth then the working harder to attain more quickly becomes the purpose of life.
It seems to me that all of this, the politics, the sociology, the religion, and so on, all of it comprises a larger sort of metanarrative of imperial consumerism that is so deeply embedded in our thought and life it becomes difficult for us to stop and examine the whole thing as an outside observer.
What do you think? Better yet, how can this be remedied?
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Swing Trading
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fred celio
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Scott
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Dr. Rick


