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Transformational Architecture: What is Evangelism?

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transformationalarchitectureI’m really liking Ron Martoia’s new book Transformational Architecture: Reshaping Our Lives as Narrative. Most books of this genre, at least most of the ones I’ve been exposed to, concede that we have essentially gotten the Christian message right from the beginning and simply need to change our method — so it is cooler, more attractive, and most of the time, more enculturated in the American ethos of consumption and individualism –  to “reach” more people. Ron’s book challenges that assumption.  He questions the institutional church’s interpretation of the Christian story suggesting that, “Our problem isn’t just one of method, but of message as well.” I like that.  And I think that part of it means to follow the way of Jesus is the humble willingness to question everything, even our appropriation of the story itself.

One of the sub-sections of our assumed story that I struggle and wrestle with is evangelism.  Without going into too much of a diatribe, it has always bothered me that a lot of what passes as “evangelistic outreach,” when you really look at it, has amounted to nothing more than coercion aimed at creating cookie-cutter Christians.  Of course the fear of hell is usually incited and contrasted with the eternal bliss of heaven, somewhere, someday.  Rarely is actual transformation spoken of and there is usually no follow-up or attempt at discipleship.  The number of “converts” almost always trumps any suggestion of radical lifestyle alteration, because we are all just waiting for Jesus to come back right?

Now, that may be a bit overstated.  But I think there is some truth to it.

I think evangelism is part of the message that we have gotten wrong.  And I think we should reevaluate our approach, our definition, and maybe even our use of the word itself.

In the book’s introduction Ron offers an interesting alternate definition of evangelism that I think bears some reflection.

God’s original architectural plans for human “heart space” designed us with cravings, longings, yearnings, that sit at the intuitive level of our lives.  These primal elements, architected deep in the core of our being, drive our desire for transformation.  In other words, “evangelism” is really about helping people along in a journey for which they have desire already built into them at the center of their hearts.

I like that.  I think it is a good new working definition of evangelism.

Here’s why:

  • It’s about finding a personal story, an extended narrative, not just a conversion — and sometimes coercive! — experience that will later lose its luster.
  • It’s about finding community, a place where the personal narrative can be sustained and nurtured, not restricted and truncated.
  • It’s about God’s ongoing story of redemption, restoration, and renewal, not a one-time event, but a process of holistic transformation.

So instead of dominating others with rigid dogmatism, instead of insisting that persons essentially assume the same script and the same story, freedom of creativity and imagination is allowed as persons are encouraged to find their voice and then within a particular local, and contextual community, live that story out in their own peculiar way within the larger framework of God’s narrative of restoration and renewal.

With this approach tangible transformation and actual response to grace are demanded and expected as individuals and communities continually participate in the life of God and partner in the work of realizing the divine commonwealth.

To me, that looks more like the way of Jesus than what has passed as evangelism in the past.

What do you think of Martoia’s definition?  Do you think this more narrative-centered, conversational approach might be more effective than the modern approach of the past?  And, do you think there might be a better word or phrase besides “evangelism” that could be used, something with less baggage that might better communicate the invitation to participate?

Written by Blake Huggins

January 12th, 2009 at 7:45 am

  • http://intensedebate.com/people/Florin Florin

    Wow … is this book something or what? I've got to put it on my books to read list. Ron Martoia is definitely a guy who's getting it. His books are a MUST READ!!!

    Your post compliments so nicely what I wrote in my blog. I hope more and more people get this message and adopt this posture.

    I don't know yet a word to replace "evangelism", but I know for sure we should drop the word altogether. I believe we would better of with no word than using this one.

  • http://intensedebate.com/people/ExistentialPunk ExistentialPunk

    Blake,

    What an awesome post here! Those old methods of evangelism, which have always bothered me but after my fire insurance salvation 20 years ago this month i followed in step with those outmoded and unhelpful forms of evangelism.

    Pete Rollins deals beautifully with the topic of evangelism in his first book, "How (Not) To Speak Of God". i will have to check out this book as well! It's nice to see people actually recognize that our methods must not only be the things that change, as that is just surface anyways, but our Message must change.

    i do not get it when People say God is the same for all time. God is in relationship with us and relationships do not grow when stagnation occurs. i believe God changes his mind and rethinks things because we are his children and times do change from generation to generation and culture to culture. God, for me, is not static and neither am I.

    Maybe if those 3 points to the the definition you bring up are excellent ways to shift the paradigm thinking on evangelism. Who knows,if those had been around and implemented 20 years ago i might be in a better place within my Christian tribe.

    Warm Regards,

    EP

  • http://intensedebate.com/people/blakehuggins blake

    It is a really great book. Have you read or are you reading it?

  • http://intensedebate.com/people/blakehuggins blake

    I love Peter Rollins work! I read How (Not) to Speak of God and The Fidelity of Betrayal last spring. They have been two of the most important book I've read in a long time. The really forced me to rethinking my ideas about God and God's nature.

  • http://intensedebate.com/people/Florin Florin

    No, I have not and don't have it yet. I do know of Ron Martoia and his first book "Static". Unfortunately I am currently reading other books. I wish I have more time to read, There are a lot of really good books out there. Are you reading? How did you come to know about it?

  • http://intensedebate.com/people/Florin Florin

    Peter Rollins is such a great gift to all of us and to this new conversation. He does point out what few people have dared to and He does it so well.

  • http://jonathanbrink.com Jonathan Brink

    I have the book to read but thanks for the encouragement to pick it up soon.

    I don't really evangelize anymore. I came to the conclusion a long time ago that what Jesus was doing was inviting people into a followership that led them to a kingdom, not to something that happens just after we die.

  • http://intensedebate.com/people/Florin Florin

    I am totally with you. If there's any "evangelizing" being done … well, that must be God doing it, it is His deal. We're to create a safe space to just be.

  • http://intensedebate.com/people/blakehuggins blake

    That's exactly the point that Martoia is making in the book. It can't be just about what happens after we die but about forming a life story, a personal narrative that is reshaped and reoriented by God's larger narrative.

  • http://intensedebate.com/people/blakehuggins blake

    Yes. I'm really looking forward to his forthcoming book of parables. Have you seen the new videos he has on YouTube?

  • http://intensedebate.com/people/blakehuggins blake

    Yes. I'm reading it right now. I got it via the Ooze (see the badge over on the right).

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