(Ir)religiosity

Reading through Jean-François Lyotard’s The Postmodern Condition yesterday I was immediately struck by this quote.

The relationship of the suppliers and users of knowledge to the knowledge they supply and use is now tending, and will increasingly tend, to assume the form already taken by the relationship of commodity producers and consumers to the commodities the produce and consume — that is, the form of value.  Knowledge is and will be produced in order to be sold, it is and will be consumed in order to be valorized in a new production:  in both cases, the goal is exchange.  Knowledge ceases to be an end in itself, it loses its “use-value.” (p. 4-5)

This is exactly the temptation of social media, I think.  If used with restraint and discretion social media outlets can be very useful tools to share knowledge and information.  But we must recognize the danger of changing the nature of knowledge by commodifying into something to be consumed rather than something to be internalized or reflected upon.  Then the act of consuming itself becomes the goal and not the use of knowledge or the information.

For example, I find myself following more people on Twitter or subscribing to more blogs not because I believe they are useful and enriching but because I need “more.”  The goal is not quality, but quantity.  More followers, more RSS feeds, more Facebook friends, etc.  I even catch myself doing it the bookstore, it’s not the book itself that I need or want but the act of buying and consuming more.  It is as if there is some sort of jouissance to be found in the act of consuming information and the abstraction of mere quantity.

So I think social media can be a useful and important tool in transmitting and sharing knowledge, but its potential won’t matter much if we allow the very nature of knowledge and information to be destroyed so we can consume more and actually “know” less.

Thoughts?