Setting up an e-commerce website gives you wonderful opportunities to harness the power of the online realm and increase the reach of your products.
According to the latest statistics, 51 percent of US buyers prefer to shop online. Of all Americans, 96 percent of the people questioned in a BigCommerce survey report that they’ve bought a product online at least once in their lifetime. Of all millennials, 67 percent prefer to shop online rather than visit an actual store.
These numbers are convincing but what does it take to carry out a successful e-commerce campaign? There are a few essential rules to follow for the development of the right website.
Focus on the User Experience
One thing to keep in mind is that today’s consumer is highly impatient. If you can’t offer a quick and convenient experience, they’ll move on to another opportunity.
Refrain from rushing the launch of your e-commerce business. Focus on making the website simple, functional and easy to use on any device. Test everything prior to the launch. Even better – hire professionals to do the testing for you. This way, you’ll make sure that all the functionalities are impeccable and that no bugs interfere with the performance.
Customer Service is Still Vitally Important
While the e-commerce platform plays an important role in setting up a successful business, you still have the human element in the form of customer service.
Make sure that your team is easy to reach and qualified to address the inquiries/problems online shoppers face. If you manage to respond to questions in a quick and adequate manner, chances are that you’ll get to grow your customer base quickly.
Also, remember to deliver on your promises. If you announce a discount, you better give your website visitors a discount. Misleading them may work a few times but in the end, you’ll lose many of your website visitors and potential customers.
Focus on Social Media
Even if you have the perfect e-commerce portal in place, you will not be successful without advertising.
Social media give you all of the tools needed to increase the reach of your business without spending a large sum of money on the process. Social integration starts with the development of your website. It should also include a viable marketing strategy.
Create communities that focus on your brand and use social channels to communicate with your audience. You’ll receive tons of valuable feedback that can be used to improve customer service.
The world of e-commerce is highly dynamic rather than static. An approach that delivers initial results may not necessarily be the best one in a few years.
Look at website analytics information and examine social media statistics, as well. These numbers will give you a good idea about the demographic characteristics of your audience, the amount of time they spend exploring your website and your most popular products. All of your decisions should be based on the right metrics.